Project Overview

ORGsight partnered with a Perth-based not-for-profit membership organisation to evaluate and improve member services and engagement. Through a combination of surveys and focus group discussions, the project identified critical areas for enhancement. These insights informed the development of a new member onboarding program and a series of targeted communication initiatives, resulting in a significant increase in member satisfaction and participation.

Program Objectives

1. Re-Define Value Proposition: Help the organisation regain its market differentiation and clarify its unique member value.
2. Improve Member Engagement: Align the organisation’s strategic direction with the needs and expectations of its members and stakeholders.
3. Foster Strategic Alignment: Provide actionable recommendations to guide the organisation’s long-term strategies and initiatives.

Scope of Work

• Design and deployment of surveys to gather feedback from members, non-members, and key stakeholders.
• Facilitation of focus groups and one-on-one interviews for in-depth qualitative insights.
• Internal audit of documentation and processes, paired with market and competitor analysis.
• Delivery of a strategic alignment workshop with the organisation’s leadership team to prioritise actions.
• Development of a communications strategy to improve member engagement and support membership renewals.

Results & Impact

• Improved Member Satisfaction: Feedback-driven changes led to a measurable increase in member satisfaction and retention.
• Strategic Focus: The organisation gained clarity on its direction and priorities for achieving long-term success.
• Enhanced Communication: New initiatives, including an onboarding program, strengthened engagement with members.
• Membership Growth: The membership renewal drive demonstrated increased participation and satisfaction among members.

Why This Matters

This project highlights ORGsight’s expertise in enhancing member engagement and satisfaction for not-for-profit organisations. By combining evidence-based insights with actionable strategies, ORGsight helped this organisation refine its approach to stakeholder engagement and develop sustainable solutions.

For not-for-profit organisations aiming to strengthen member relationships and drive long-term success, ORGsight’s tailored methodology delivers measurable and lasting results.